I read a lot of articles, usually very business-forward and informative. Plenty of "the top [5, 10, 20] ways to...", Harvard Business Review, discussions on LinkedIn groups, and anything from Julius Solaris. All the thoughts are organized, all the details are solidified with an example or statistic to back it up. While that's all well and good it's not quite the same as experiencing something for yourself. People's reactions show you what makes a successful event. Interaction shows you what people want. Social media is a great way to get personal but it's just the beginning process. Nothing replaces human contact no matter how accurate or detailed or personal. And really, that's what event planning is all about. You won't do everything right all the time. You can't breakdown happiness or success into numbers, but you can take the examples you read about, explore ideas people post and use those tools to just get to know people. One of the things I love most about my blog is that it challenges me to learn more. I try to meet people with all of the companies I write about. I love a good success story and I love helping people see ways in which they might be able to connect with someone else. I think its important to cover every angle when working with events -- not just the amount of money you pull in, how much you saved by doing x-y-z. A good system treats everyone with respect from the janitor to the CEO and I think a good event reflects that mentality. This week's event was that for me. Was it the flashiest and most expensive event I've done? No. Did it need to be? Certainly not. Was it successful? Well technically I wasn't invited -- I was just working it as the establishment organizer and I had a blast -- so definitely yes!
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